Industry Knowledge

The profit killer subcontractors aren't talking about

By
Greg McClelland
Co-founder @Onetrace

I've seen three fire protection contractors get paid exactly the same amount for identical jobs. One walks away with a healthy profit. One breaks even. One loses money.

They're paying the same rates for materials and labour. They had the same scope of work. But one company's margins look completely different from the others.

After 25 years in construction—starting with a contract cleaning business in my early twenties, then mastic work, and eventually fire protection—I can tell you exactly what separates those contractors from the rest: operational efficiency. Most subcontractors have no idea how much money they're bleeding through bad processes.

Here's what nobody tells you when you're coming up through the trades: The quality of your work isn’t the only reason you’re able to turn a profit. How you operate matters, too. The companies making real money have figured out how to operate systematically. The ones struggling are still making it up as they go.

And the gap between these two approaches is widening. Client expectations have exploded—from simple invoices to itemised breakdowns. Compliance requirements multiply every year. Some clients now expect timestamped photo evidence, GPS-tracked labour hours, and detailed cost accounting that makes quantity surveyors happy. Subcontractors who don’t have systems to consistently deliver what clients demand are falling further behind.

So how did we get here? And what does it take to operate more efficiently?


The problem isn't what you charge

Running a subcontracting business requires two completely different skill sets: the trade skills to do the work properly, and the business skills to run a profitable company. You've got the first part down. But suddenly you're also pricing jobs, managing cash flow, reading contracts, coordinating teams across multiple sites, and dealing with quantity surveyors trained to scrutinise every item you claim for.

I originally figured out pricing and invoicing by trial and error. And I learned the hard way about monthly valuations and 30-days payment terms. I was so keen to win projects that I didn’t read contracts. But I soon found out that I had to cashflow entire projects for up to eight weeks. Every lesson costs time or money or both.

And while I was learning these business skills through trial and error, the industry was changing around me.

When I first started, I could walk around a site, estimate a job, and submit one number: "£1,500." If they accepted, I'd do the work and send a simple invoice. Done.

That world is gone.

Now, clients require full itemised breakdowns. It used to be per block, then it evolved to: per block, per core, per level, per room, per item, and right on down to minute details. Many clients ask for photo evidence or timestamped drawings marked up with locations. They want to know when the work was done, who did it, and whether the workers have the correct accreditations.

When I started, I didn't take a single photo on most jobs. Now you can't get paid without comprehensive evidence of everything you've done.

While you're learning business skills AND client expectations are evolving, you're also trying to grow. Bigger projects. More people. Multiple sites. The operational complexity multiplies faster than your ability to systematise it.

So you stick with what you know—pricing jobs in Excel, coordinating through texts, storing photos in Dropbox folders. I thought putting everything on USB sticks and hand-delivering them made me look professional. What it actually meant was I was spending hours on manual work that should have taken minutes.

The gap between operating manually and systematically may seem like small percentages, but across dozens of projects over the years, those percentages could maintain healthy profit margins and completely change the direction of your business.


Where your profit actually goes

That gap hits your bottom line in two specific ways.

Payment disputes you can't win

When invoice time comes and you need to demonstrate to the quantity surveyor exactly what was completed, where, and when, insufficient documentation can cost you. You can't show which rooms were finished on Tuesday versus Wednesday. The quantity surveyor or commercial team flags discrepancies. Payment gets delayed or disputed.

In construction, payment disputes happen all the time. If you can’t demonstrate the work you’ve completed in line with the contract requirements, there’s a good chance you won’t get paid. This can lead to multiple problems with things like cash flow and labour quality.

Workforce costs you can't see

I've watched this pattern dozens of times: The subcontractor who makes a profit completes a job efficiently. The one who breaks even uses more labour or takes longer. The one who loses money might need twice as many people or twice as long to finish the same work. 

When you're managing teams across multiple sites without real-time visibility, you can't verify hours, confirm progress, or course-correct before problems cost you money. The difference between profit and loss often comes down to coordination and accountability you simply don't have.

These are invisible inefficiencies that show up as lower margins at the end of the year. The profitable contractor and the break-even contractor might look similar day-to-day, but one is burning percentage on every job. Over dozens of projects, those points determine whether you're building a sustainable business or just barely staying afloat.


What the profitable companies do differently

The subcontractors making healthy margins don’t do anything revolutionary; they just approach their operations more systematically.

They've standardised their pricing

Instead of estimating each job from scratch, they've documented what different types of work actually cost them. They know their labour rates, material costs, and typical timelines for specific installations. When a new project comes in, they're pulling from a tested framework rather than guessing and hoping they got it right.

This doesn't mean they're inflexible. It means they can price accurately and quickly, and they know immediately when a project's scope or conditions will affect their margins.

They can see what's happening across all their sites

When an issue comes up, another trade blocking access, materials delayed, an operative running behind, they know about it the same day. Not three weeks later when they're trying to figure out why costs ran over.

This visibility lets them make decisions while they still matter. They can reallocate resources, communicate with clients proactively, and fix small problems before they become expensive ones.

Their evidence captures itself

The profitable companies don’t spend afternoons organising photos and matching them to invoices. Their systems capture location, timestamps, and project details automatically as work gets completed. When it's time to invoice, everything's already organised the way quantity surveyors expect to see it.

This single shift from reconstructing work after the fact to capturing it correctly while it happens might save more margin than any other operational change.

The common thread across all of this: These companies decided that how they operate matters as much as how well they do the actual work. They invested time up front to build systems that would save them time and money on every subsequent job.

That investment doesn't happen naturally when you're busy. You have to make a deliberate decision to step back and systematise. The question is whether you're going to keep operating the way you always have, or whether you're ready to change how you run your business.


What I wish I'd known

I ran my businesses for years without realising how much money I was losing to inefficiency. I thought I was doing fine because I was busy, because I was winning contracts, because the work was getting done. And I was making a profit—but not as much as I could have. 

When you’re in the middle of a job, you see the work that needs doing, the calls that need returning, the quotes that need sending. What you don't see is the margin you're leaving on the table because your operations haven't kept pace with how you've grown.

The three contractors I mentioned at the start—the one making a profit, the one breaking even, and the one losing money—they all think they're running their businesses properly. The difference is that one of them has actually looked at how they operate and made a deliberate decision to systematise. The other two are still too busy to notice the gap.

Which one are you?

Greg McClelland

Co-founder @Onetrace

With over 24 years in construction, Greg McClelland brings deep experience from running successful subcontracting businesses in multiple trades. His first-hand knowledge of the pressures subcontractors face inspired him to create Onetrace, software designed to simplify processes and improve efficiency both on site and in the office. Under his leadership, Onetrace has grown into one of the UK’s most widely used ConTech platforms, trusted on thousands of projects. Today, it helps subcontractors and main contractors work more effectively together by closing communication gaps, reducing admin, and keeping projects on track from start to finish.

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